HELLO, I'M

Leonard IvanPadilla

TechVA & AI Workflow
Automation Specialist

I build practical automation systems that connect business tools, reduce repetitive work, and create more efficient workflows.

Leonard Ivan Padilla in a black shirt and pink tie
AUTOMATE
THE ORDINARY
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Leonard Ivan Padilla portrait
ABOUT ME

From Operations to Automation

With more than 10 years of professional experience across customer service, sales, team leadership, technical support, CRM systems, and e-commerce operations, I've spent much of my career working directly with the processes businesses depend on every day.

That experience led me toward workflow automation. Today, I'm developing my specialization as a TechVA focused on practical systems using platforms such as Make.com and GoHighLevel.

My operational background helps me approach automation from both sides: understanding the technology while also understanding the business process behind it.

Let's build something useful
WHAT I DO

Workflow Automation Services

01

Make.com Automation

Connect apps and automate repetitive business processes.

02

GoHighLevel Automation

Build CRM workflows for lead management and customer journeys.

03

CRM Automation

Structure lead statuses, segmentation, and follow-ups.

04

Lead Reactivation Systems

Identify dormant leads and handle eligible outreach.

05

Workflow Testing & Troubleshooting

Test branches, edge cases, and fallback logic.

06

Process Documentation

Make systems easier to understand, maintain, and hand over.

MY BACKGROUND

Professional Foundation

My automation skills are backed by hands-on experience inside real customer service, CRM, sales, leadership, technical support, and e-commerce processes.
2024 – October 2026

Shopify Manager / E-commerce Operations Specialist

Shopify store operations
Product and inventory management
Order processing
Workflow improvement
Operational documentation

2019 – 2024

Customer Service & Sales Supervisor — IBEX Global

Team supervision and coaching
U.S. telecom operations
KPI monitoring
CRM reporting
Workflow and service improvement

2014 – 2019

Customer Service / Sales Representative — IBEX Global

High-volume U.S. telecom support
Billing assistance
Sales and upselling
CRM record management

2013 – 2014

Technical Support Representative — Teleperformance

Technical troubleshooting
Hardware/software diagnosis
Connectivity troubleshooting
Phone support

EDUCATION

Bachelor of Science in Information Technology

University of Mindanao · 2009 – 2013

MY TOOLKIT

Automation & Professional Skills

01Make.com02GoHighLevel03Shopify04HubSpot05Apollo.io06Fallback Logic07Routers & Filters08Conditional Branching09Error Handling10Workflow Testing11Workflow Logic12Process Documentation13CRM Automation14Workflow Automation15Google Workspace16Lead Automation
MY WORK

Featured Automation Projects

Demo automation systems designed around real-world business workflows, edge cases, and operational requirements.

PORTFOLIO DEMO PROJECT

Dead Lead Reactivation — GoHighLevel

GoHighLevel

A CRM-based reactivation workflow designed to identify eligible dormant leads, initiate outreach through available channels, monitor replies, suppress ineligible contacts, and complete the lifecycle.

GoHighLevelCRM AutomationLead ReactivationEmail + SMSDND HandlingResponse Tracking
Eligible Lead → Activate → Outreach → Responded / Complete

What this demonstrates

  • Eligibility validation
  • Conditional branching
  • Outreach and response handling
  • Timeout and suppression logic
  • Testing edge cases
PORTFOLIO DEMO PROJECT

Dead Lead Reactivation — Make.com

Make.com + CRM Integration

A scenario-based reactivation automation that searches CRM records, evaluates eligibility, routes contacts through conditional logic, updates lead states, and includes retry and error-handling paths.

Make.comRoutersFiltersDate LogicLead EligibilityRetry Logic
Find Lead → Eligibility Router → Outreach → Retry / Handle

What this demonstrates

  • Eligibility validation
  • Conditional branching
  • Outreach and response handling
  • Timeout and suppression logic
  • Testing edge cases
HOW I BUILD

My Automation Approach

01

Understand

Understand the business process and desired outcome.

02

Map

Map triggers, actions, data, conditions, and exceptions.

03

Build

Configure integrations, routing, and automation logic.

04

Test

Test normal paths, edge cases, failures, and fallbacks.

05

Document

Document the system so it can be maintained and improved.

LET'S TALK

Have a Workflow You Want to Automate?

I'm building my specialization around workflow automation and technical business systems. If you need help organizing a process, building an automation, or improving an existing workflow, let's talk.